Director’s message

The sports industry is undergoing radical changes. The shift toward strong professionalization in sports organizations is spawning a host of new challenges specifically linked to that domain. To honour our commitment to best meet the needs of the sector and spur its growth, we work in close cooperation with various actors in the sports sector in order to make HEC Montréal Sport Management Hub an international reference in this area.

Eric Brunelle – Associate Professor in the Department of Management

Testimonial

Having held different executive functions within sports organizations, I am well aware of the importance of innovating and fostering education and the implementation of good management practices. The HEC Montréal Sport Management Hub offers a prime opportunity to contribute to the valorization and professionalization of the sports manager profession in Québec by helping these managers fulfil their role effectively.

Richard Legendre, Adjunct Professor in the Department of Management
Ambassador – Inductee in the Québec Sports Hall of Fame

The HEC Montréal Sport Management Hub strives to fuel the growth of the sports domain in Quebec by providing tools, knowledge, and skills development opportunities. The Hub aims to become a pivotal link between the academic and sports world. Its goal is to be an international reference in this area for all actors in the sports sector, and an important source of knowledge for all sports organizations and their managers in the shift toward strong professionalization in the sports industry. To this end, we conduct research and innovation, educational and knowledge transfer activities.

  • Management: sport management, leadership, management skills;
  • Strategy: innovative business models, value creation;
  • Human resources management: human resources mobilization, organizational transformation, organization of work;
  • Marketing: sport marketing, consumer behaviour, strategic market management, sales management;
  • Decision sciences: artificial intelligence, optimization.
  • Sports and society: social and economic impacts of sport, diversity management.

Our Ecosystem

  • Eric Brunelle, Director & Associate Professor, Department of Management, HEC Montréal
  • Sebastien Arcand, Associate Professor, Department of Management, HEC Montréal
  • Olivier Doucet, Associate Professor, Department of Human Resources Management, HEC Montréal
  • Richard Legendre, Adjunct Professor, Department of Management, HEC Montréal
  • Jean-François Plante, Associate Professor, Department of Decision Sciences, HEC Montréal
  • Frank Pons, Professor, Department of Marketing, Université Laval
  • Joé T. Martineau, Associate Professor, Department of Management, HEC Montréal

Students:

  • Cristina Rizzuto, M.Sc. Business Intelligence
  • Emeraude Raizenne, M.Sc. Organizational Development
  • Marie-Eve Lebrun, M.Sc. Organizational Development
  • Nicolas Giguère, M.Sc. Business Intelligence
  • Pierre Lepage,  Ph.D. candidate; Administration
  • Pier-Olivier Tremblay, M.Sc., Strategy
  • Quentin Jeandeau, M.Sc., Strategy
  • Simon Leclerc, M.Sc. Human Ressources
  • Alain Deschamps, Executive Director – Sports Quebec
  • Danièle Sauvageau, General Manager (women’s hockey) – Université de Montréal Carabins
  • Dominique Fauteux, CEO, Client/CCO – Canada Grand Prix, Formula 1
  • Eric Myles, Chief of Sports – Canadian OlympicCommittee
  • Eugène Lapierre, Senior Vice-President, Québec, Tennis Canada, and Director of the Rogers Cup in Montréal
  • Gaétan Robitaille, President and CEO – Institut National du Sport du Québec (INS Québec)
  • Gustave Roël, President and CEO – Réseau du Sport Étudiant du Québec (RSEQ)
  • Julie Mahoney, Advisor, Sports – Ville de Montréal
  • Jean-Philippe Gagnon, General Manager – Athletc.
  • Robert Dutton, Associate Professor, HEC Montreal and Director of the Parcours Leadership Carabins
  • Stéphane Hamel, Chairman of the board– Rugby Québec
  • Vincent Lucier, Executive Vice-President– Montréal Canadiens
Committee leaders:
  • Eric Brunelle, Director of the Hub & Associate Professor, Department of Management, HEC Montréal
  • Richard Legendre, Adjunct Professor, Department of Management, HEC Montréal

Press kit