Director’s message

The sports industry is undergoing radical changes. The shift toward strong professionalization in sports organizations is spawning a host of new challenges specifically linked to that domain. To honour our commitment to best meet the needs of the sector and spur its growth, we work in close cooperation with various actors in the sports sector in order to make HEC Montréal Sport Management Hub an international reference in this area.

Eric Brunelle – Associate Professor in the Department of Management

Testimonial

Having held different executive functions within sports organizations, I am well aware of the importance of innovating and fostering education and the implementation of good management practices. The HEC Montréal Sport Management Hub offers a prime opportunity to contribute to the valorization and professionalization of the sports manager profession in Québec by helping these managers fulfil their role effectively.

Richard Legendre, Adjunct Professor in the Department of Management
Ambassador – Inductee in the Québec Sports Hall of Fame

The HEC Montréal Sport Management Hub strives to fuel the growth of the sports domain in Quebec by providing tools, knowledge, and skills development opportunities. The Hub aims to become a pivotal link between the academic and sports world. Its goal is to be an international reference in this area for all actors in the sports sector, and an important source of knowledge for all sports organizations and their managers in the shift toward strong professionalization in the sports industry. To this end, we conduct research and innovation, educational and knowledge transfer activities.

  • Management: sport management, leadership, management skills;
  • Strategy: innovative business models, value creation;
  • Human resources management: human resources mobilization, organizational transformation, organization of work;
  • Marketing: sport marketing, consumer behaviour, strategic market management, sales management;
  • Decision sciences: artificial intelligence, optimization.
  • Sports and society: social and economic impacts of sport, diversity management.

Our ecosystem

  • Eric Brunelle, Director and Professor, Department of Management, HEC Montréal
  • Sébastien Arcand, Associate Director and Professor, Department of Management, HEC Montréal
  • Olivier Doucet, Associate Director and Professor, Department of Human Resources Management, HEC Montréal
  • Richard Legendre, Associate Director and Adjunct Professor, Department of Management, HEC Montréal
  • Urwana Coiquaud, Associate Director and Professor, Department of Human Resources Management, HEC Montréal
  • Jean-François Plante, Associate Director and Professor, Department of Decision Sciences, HEC Montréal
  • Frank Pons, Associate Director and Professor, Department of Marketing, Université Laval and Director of the International Observatory of Sport Management
  • Danièle Sauvageau, Associate Director and Adjunct Professor, Department of Management, HEC Montréal

Students:

  • Adrien Jean-Pierre, MSc, Social Innovation Management
  • Anne-Catherine Touchette, MSc, Organizational Development
  • Frédéric Boucher, PhD candidate, Administrative Sciences (FSA U. Laval)
  • Frédérique Poulin, MSc, Strategy
  • Juliette Beaulieu-Lépine, MSc, Business Intelligence
  • Kalina Bacher-René, MSc, Organizational Development
  • Léna Ferreira, MSc, Human Resources Management
  • Matthieu Dumais, MSc, Applied Economics
  • Migaël Ross, MSc, Marketing
  • Nicolas Giguère, MSc, Business Intelligence
  • Pascale Marceau, PhD candidate, Administrative Sciences (FSA U. Laval)
  • Philippe Laliberté, PhD candidate, Administration
  • Pierre Lepage, PhD candidate, Administration
  • Rosalie Ayotte, MSc, Organizational Development
  • Samuel Ostiguy-Coupal, MSc, Social Innovation Management
  • Thomas Romain, MSc, Human Resources Management
  • Vincent Croteau, MSc, Strategy
  • Andrée-Anne Despatie-Gagnon, Faculty Lecturer, Department of Accounting Studies, HEC Montréal
  • Bruno Lussier, Associate Professor, Department of Marketing, HEC Montréal
  • Chantale Mailhot, Professor, Department of Management, HEC Montréal
  • Charles Baribeault, Faculty Lecturer, Department of Human Resources Management, HEC Montréal
  • Cloé Fortin, Professor, Human Resources Management, Université du Québec à Trois-Rivières
  • Danièle Sauvageau, Adjunct Professor, Department of Management, HEC Montréal
  • David Pastoriza-Rivas, Professor, Department of International Business, HEC Montréal
  • Eric Brunelle, Director & Professor, Department of Management, HEC Montréal
  • Fabian Moreno, Faculty Lecturer, Department of Entrepreneurship and Innovation, HEC Montréal
  • Frank Pons, Associate Director and Professor, Department of Marketing, Université Laval
  • François Carrillat, Professor, Department of Marketing, HEC Montréal
  • Jean Poitras, Professor, Department of Human Resources Management, HEC Montréal
  • Jean-François Plante, Professor, Department of Decision Sciences, HEC Montréal
  • Joé T. Martineau, Associate Professor, Department of Management, HEC Montréal
  • Johana Monthuy-Blanc, Professor, Department of Education Sciences, Université du Québec à Trois-Rivières
  • Joseph Facal, Professor, Department of Management, HEC Montréal
  • Julien Le Maux, Professor, Department of Accounting, HEC Montréal
  • Nadine Vaillant, Faculty Lecturer, Department of Management, HEC Montréal
  • Olivier Doucet, Professor, Department of Human Resources Management, HEC Montréal
  • Pénéloppe Codello, Associate Professor, Department of Management, HEC Montréal
  • Pierre St-Laurent, Faculty Lecturer, Department of Finance, HEC Montréal
  • Richard Blain, Faculty Lecturer, Department of Human Resources Management, HEC Montréal
  • Richard Legendre, Adjunct Professor, Department of Management, HEC Montréal
  • Robert Gagné, Professor, Department of Applied Economics, HEC Montréal
  • Sébastien Arcand, Professor, Department of Management, HEC Montréal
  • Sylvain Audette, Visiting Professor, Department of Marketing, HEC Montréal
  • Sylvain Perron, Associate Professor, Department of Decision Sciences, HEC Montréal
  • Urwana Coiquaud, Associate Professor, Department of Human Resources Management, HEC Montréal
  • Annie Larouche, President, Montreal Alliance
  • Danièle Sauvageau, General Manager (women’s hockey), Université de Montréal Carabins
  • Dominique Fauteux, Chief Client Officer, Canadian Grand Prix, Formula 1
  • Eric Myles, Chief of Sports, Canadian Olympic Committee
  • Marc Desjardins, CEO, Institut National du Sport du Québec (INS Québec)
  • Gustave Roël, CEO, Réseau du Sport Étudiant du Québec (RSEQ)
  • Isabelle Ducharme, General Manager, Sports Québec
  • Jean-Philippe Gagnon, General Manager, Athletc.
  • Julie Mahoney, Advisor, Sports, Ville de Montréal
  • Mario Cecchini, President and CEO, Montreal Alouettes
  • Patrice Brunet, Executive President, Podium Productions
  • Robert Dutton, Adjunct Professor and Director, Carabins Leadership Program
  • Valérie Tétreault, Director, National Bank Open, Tennis Canada
  • Vincent Lucier, Executive Vice-President, Montréal Canadiens

Committee leaders:

  • Eric Brunelle, Director & Professor, Department of Management, HEC Montréal
  • Richard Legendre, Adjunct Professor, Department of Management, HEC Montréal

Press kit